DNAfit are proud to announce that we have been awarded not one, but two Queen’s Awards for Enterprise 2018 for Innovation and International Trade.
It is a historic achievement as these awards are highly coveted, with the list being unveiled in celebration of Her Majesty the Queen’s 92nd birthday.
Leading up to this, DNAfit have had a mission and vision since 2013 to help people make better informed decisions around their diet, nutrition and fitness goals. The award sees DNAfit marked out as one of the leading UK companies in relation to international trade, innovation, sustainable development and promoting opportunity.
Now in its 52nd year, the Queen’s Awards for Enterprise is the most prestigious business award in the UK, with winning businesses recognised as being among the best in the country and able to use the esteemed Queen’s Awards emblem for the next 5 years. DNAfit is one of just eight British companies to be awarded in multiple categories, ahead of a Summer Presentation ceremony at Buckingham Palace.
DNAfit’s individual and innovative analysis produces detailed reports on an individual’s genetic profile, assessing specific and highly personalised markers relating to fitness and diet for both everyday consumers and elite level sportspeople.
International Trade Award:
DNAfit has overseen outstanding overseas sales growth of 600% across the past three year period, validation of a business plan that focussed on identifying key distribution partners in 20 global markets.
Avi Lasarow, CEO of DNAfit said:
"It’s a true honour and privilege for our achievements here at DNAfit to be marked with the rare award of two separate Queen's Awards for Enterprise. As CEO, I am humbled by the recognition, which comes at a time when consumers are seeking the most personal solutions to optimise their health.
These awards make us ever more eager to continue innovating and exploring how genetics can be aligned with lifestyle changes to further both sporting excellence and preventative health. Our patent protected "Peak Performance Algorithm" is already impacting tens of thousands of lives, and these Queen's Awards for Enterprise reinforces our mission to help people live better, healthier lives through personalised health."
This is indeed an exciting time for DNAfit and for the entire world as focus shifts towards personalised health, fitness and nutrition. To be recognised on such a scale shows how we are continuously advancing our movement forward to disrupt the fitness and nutrition industries by ushering in a new era through the use of genetics to make actionable change to people’s lifestyles.
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